Kaufland.de marketplace data API
ShopAPIS returns structured Kaufland.de product data — price, currency, availability, seller name and rating, competing seller offers, delivery estimate, average rating, review count, variants and EAN — as normalized JSON. Kaufland.de is one of Germany’s fastest-growing open marketplaces, part of the Schwarz Group (the retail group behind Lidl and Kaufland stores), and a rising third channel for German market intelligence alongside Amazon.de and Otto.
Kaufland.de is a fast-growing German open marketplace. It is operated by the Schwarz Group, Europe’s largest retailer by revenue (parent of Lidl and Kaufland), and offers a broad generalist assortment across thousands of third-party sellers (Semrush — Germany retail ). It competes directly with Amazon.de and Otto for German marketplace share.
Why Kaufland.de data is hard to get
Kaufland.de runs a seller API for its merchants, but the competitive marketplace catalog is not openly published. Its programmatic interfaces serve sellers managing their own listings, so reading every competitor’s price, the third-party offer list and the review stream means parsing the live storefront against medium anti-bot difficulty. The marketplace-specific complexity is the multi-offer model: a single EAN-keyed Kaufland product page aggregates many sellers, and the displayed price plus delivery terms depend on which offer currently wins the buy position — the same pattern as Amazon’s Buy Box, but with Kaufland’s own ranking logic. Because Kaufland is EAN-driven and German-only, it joins exceptionally cleanly to Amazon.de and Idealo for the same product, making it a high-value third reference point for German pricing. ShopAPIS captures the winning offer, the full competing-seller list, the EAN and the effective delivery terms in one normalized record.
Data fields returned
- Pricing — current price, currency (EUR), list/strike price, discount %, winning-offer price.
- Offers — competing seller offers with price, seller name, rating, condition.
- Availability — in-stock flag, delivery estimate, shipping cost.
- Catalog — title, brand, description, structured attributes, category path.
- Variants — size/color/configuration with per-variant price and stock.
- Social proof — average rating, review count.
- Identifiers — Kaufland product ID, EAN/GTIN, MPN, product URL.
- Images — gallery URLs.
Sample response
{
"marketplace": "kaufland",
"domain": "kaufland.de",
"country": "DE",
"product_id": "405123456",
"identifiers": { "ean": "4242002935123", "mpn": "WAU28R90" },
"title": "Bosch Serie 6 Waschmaschine 9 kg 1400 U/min WAU28R90",
"brand": "Bosch",
"price": { "current": 549.00, "list": 699.00, "currency": "EUR", "discount_pct": 21 },
"winning_offer": { "seller": "ElektroProfi24", "price": 549.00, "condition": "Neu", "rating": 4.7 },
"offers_count": 8,
"availability": { "in_stock": true, "delivery_estimate": "Lieferung in 3-5 Tagen", "shipping_cost": 0.00 },
"rating": 4.6,
"review_count": 214,
"category": ["Haushalt", "Waschmaschinen", "Frontlader"],
"attributes": { "Füllmenge": "9 kg", "Schleuderdrehzahl": "1400 U/min", "Energieklasse": "A" },
"variants": [{ "title": "9 kg / Weiß", "price": 549.00, "in_stock": true }],
"images": ["https://media.kaufland.de/product/405123456_main.jpg"],
"url": "https://www.kaufland.de/product/405123456/",
"fetched_at": "2026-06-05T11:42:00Z"
}Markets and domains covered
| Domain | Market | Currency | Scale |
|---|---|---|---|
| kaufland.de | Germany | EUR | Fast-growing German open marketplace |
Use cases
- German price monitoring — track Kaufland pricing as a third reference against Amazon.de and Otto. See price monitoring.
- MAP compliance — detect sellers breaching minimum advertised price on the German marketplace. See MAP compliance.
- Competitive intelligence — benchmark a rising German channel beyond Amazon. See competitive intelligence.
- Inventory tracking — monitor stock and delivery terms by EAN. See inventory tracking.