Magazine Luiza product data API

ShopAPIS extracts structured Magazine Luiza (Magalu) product data — SKU, price, installment terms (parcelamento), 1P-vs-3P seller, ratings, deep electronics and appliance specs, category and images — and returns it as clean JSON in BRL. Magalu is Brazil’s biggest omnichannel marketplace and a top-four player by traffic, blending first-party retail with a large third-party seller base (plan2 research; ranked among Brazil’s top marketplaces by GMV per Statista ). ShopAPIS parses both its public product pages and its Magalu Open API surface into one schema.

Magalu’s distinctive strength is attribute depth in electronics and appliances — the categories where Brazilian shoppers compare the hardest — combined with prominent installment pricing that ShopAPIS captures as a structured field.

Why Magazine Luiza data is hard to get

Magalu mixes first-party (1P) and third-party (3P) offers on the same product page, and its installment terms are central to the listing — neither maps cleanly to a generic schema. Magalu does publish a Magalu Open API / affiliate program, but it is partner-scoped and does not return arbitrary competitor catalogs or full marketplace pricing at scale. Public pages render price, installment plans and the seller block client-side, with moderate anti-bot. ShopAPIS resolves whether an offer is 1P or 3P, captures the parcelamento plan and normalizes the appliance/electronics spec table.

Data fields returned

• Identity — Magalu SKU, title, brand, category path, model/EAN where present
• Pricing — price, cash (à vista) price, list price, currency (BRL), discount
• Installments — parcelamento plan: number of installments, per-installment amount, interest-free flag
• Seller — seller name, 1P (Magalu) vs 3P marketplace flag, seller rating
• Specs — structured technical attributes (especially electronics/appliances)
• Social proof — rating average, review count
• Availability — in-stock flag, delivery estimate
• Media — image gallery

Sample response

{
  "platform": "magazine_luiza",
  "sku": "237654300",
  "url": "https://www.magazineluiza.com.br/p/237654300",
  "title": "Geladeira Brastemp Frost Free Duplex 375L Inverter",
  "brand": "Brastemp",
  "category": ["Eletrodomésticos", "Geladeiras", "Frost Free Duplex"],
  "price": 3299.00,
  "cash_price": 3134.05,
  "list_price": 3899.00,
  "currency": "BRL",
  "installments": { "quantity": 10, "amount": 329.90, "interest_free": true },
  "seller": { "name": "Magazine Luiza", "fulfillment": "1P", "rating": 4.9 },
  "specs": {
    "capacidade_litros": 375,
    "tecnologia": "Frost Free Inverter",
    "cor": "Inox",
    "eficiencia_energetica": "A"
  },
  "rating": { "average": 4.6, "review_count": 3120 },
  "availability": "Disponível",
  "images": ["https://a-static.mlcdn.com.br/.../geladeira.jpg"]
}

Markets and domains covered

Magalu operates at magazineluiza.com.br (and the magalu.com brand) serving Brazil in Portuguese with BRL pricing. Its omnichannel network ties online listings to physical-store availability. ShopAPIS resolves by SKU or URL and flags the 1P-vs-3P origin of each offer.

Use cases

• Appliance and electronics price monitoring — track cash vs installment pricing on big-ticket items (/solutions/price-monitoring).
• 1P-vs-3P competitive intel — separate Magalu’s own pricing from marketplace sellers (/solutions/competitive-intelligence).
• Catalog enrichment — ingest deep appliance specs into your master catalog (/solutions/catalog-enrichment).
• MAP compliance — spot 3P sellers undercutting advertised price floors (/solutions/map-compliance).

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