Kogan product data API

The ShopAPIS Kogan product data API returns AUD price and RRP, own-brand (1P) versus marketplace (3P) seller, availability, rating and review count, spec attributes, variants and images for any Kogan product or SKU — as clean JSON. Kogan blends a large first-party catalogue of Kogan-branded electronics and home goods with a third-party marketplace, and ShopAPIS normalises both into one schema so you can tell own-brand pricing from reseller offers.

Kogan is now the largest standalone domestic Australian marketplace following the 2025 exits of Catch and MyDeal, and it is spending heavily on marketing to capture the displaced share. It draws ~5–10M monthly visits and reported revenue of ~A$489M (FY2023) across Kogan Marketplace, first-party retail and adjacent Kogan Mobile/Energy lines.

Why Kogan data is hard to get

Kogan has no public product API, so competitor pricing is only available by parsing the storefront. kogan.com uses standard commercial bot defences — rate limiting, request fingerprinting and periodic markup changes — and mixes own-brand listings with marketplace seller offers on the same page, which makes clean attribution non-trivial. ShopAPIS handles the routing, fingerprint rotation and parse maintenance, and explicitly separates Kogan-branded 1P listings from third-party sellers in the response. Parse difficulty here is medium.

Data fields returned

• Identifiers — Kogan product ID, seller SKU, GTIN/EAN, brand, model number.
• Pricing — current price, RRP/was price, currency (AUD), Kogan First member price.
• Seller type — Kogan own-brand (1P) vs marketplace seller (3P) with seller name.
• Availability — in-stock status, dispatch/lead-time estimate.
• Ratings — average rating, review count.
• Specs — key/value attribute table (capacity, dimensions, power, connectivity).
• Variants — colour/size/capacity options with per-variant price and stock.
• Content — title, description, category path, images.

Sample response

{
  "platform": "kogan",
  "marketplace": "kogan.com",
  "product_id": "KATV55QLED9A",
  "title": "Kogan 55\" QLED 4K Smart Google TV (Series 9)",
  "brand": "Kogan",
  "seller_type": "first_party",
  "seller": "Kogan.com",
  "price": { "amount": 699.00, "currency": "AUD" },
  "rrp": { "amount": 999.00, "currency": "AUD" },
  "kogan_first_price": { "amount": 679.00, "currency": "AUD" },
  "availability": "In stock",
  "dispatch_estimate": "Ships within 2 business days",
  "rating": 4.3,
  "review_count": 512,
  "specs": { "screen_size_in": 55, "resolution": "4K UHD", "panel": "QLED", "os": "Google TV" },
  "variant": { "size": "55 inch" },
  "gtin": "9354895012771",
  "category_path": ["TVs & Home Theatre", "Televisions", "QLED TVs"],
  "images": ["https://www.kogan.com/images/kogan-qled-s9.jpg"],
  "scraped_at": "2026-06-05T12:15:00Z"
}

Markets & domains covered

• Australia — kogan.com (AUD).

Kogan also operates in New Zealand and runs sister brands (Dick Smith, Matt Blatt) on the same platform pattern, so the parser extends across the Kogan group with locale and currency filters.

Use cases

• Own-brand vs reseller pricing — separate Kogan’s 1P prices from marketplace 3P offers for true competitive comparison. Feeds price monitoring.
• Domestic share tracking — watch the marketplace consolidating post-2025 demand. See competitive intelligence.
• Spec-led catalog enrichment — pull structured electronics/home specs and images. See catalog enrichment.
• Availability monitoring — track dispatch estimates and stock on key SKUs. See inventory tracking.

Related

Stats from ShopAPIS market research, June 2026 (@plans/plan2-research/reports/oceania-and-global.md); revenue ~A$489M flagged FY2023 (no fresher figure published). Sources: SmartCompany — Kogan/Catch/Wesfarmers , OceanPort Link — Ecommerce Trends Australia 2025 .