Jumia product data API

ShopAPIS returns structured Jumia product data — title, brand, price, third-party seller, Jumia Express flag, official-store badge, flash-sale flag, rating and review count — as clean JSON across all 8 African markets Jumia operates. Jumia runs one codebase across Nigeria, Egypt, Kenya, Côte d’Ivoire, Morocco, Ghana, Uganda and Senegal, so a single parser unlocks the whole continent’s modern-retail tier in NGN, EGP, KES, MAD and more. The group posted US$818.6M GMV in 2025 with 7.5M orders in Q4, Nigeria its #1 driver (orders +33%, GMV +50% YoY) (Jumia Q4 2025, SEC ).

Jumia is the closest thing Africa has to a pan-continental marketplace, and its uniform cross-country fields make it the single most efficient African data target.

Why Jumia data is hard to get

Jumia’s value is breadth — eight markets — but its prices, seller blocks and flash-sale flags render dynamically per country with moderate anti-bot. Jumia offers a seller API but no open product API: it exposes your own listings, not competitor catalogs or full marketplace pricing at scale. Each market storefront uses the same schema but a different currency, language and seller pool, and the official-store badge versus generic 3P seller distinction is decision-critical in markets with counterfeit concerns. ShopAPIS captures the live price, the seller and badge, the Jumia Express fulfillment flag, and normalizes all 8 markets into one record.

Data fields returned

• Identity — product/SKU ID, title, brand, category path, model where present
• Pricing — price, original price, currency (NGN / EGP / KES / MAD / GHS / UGX / XOF), discount %
• Seller — seller name, official-store badge, 3P flag, seller score
• Fulfillment — Jumia Express flag, delivery estimate
• Promotions — flash-sale flag, deal price
• Social proof — rating average, review count
• Availability — in-stock flag
• Media — image gallery

Sample response

{
  "platform": "jumia",
  "country": "NG",
  "sku": "JU123456NG",
  "url": "https://www.jumia.com.ng/p-ju123456ng.html",
  "title": "Tecno Spark 20 Pro 256GB 8GB RAM Dual SIM",
  "brand": "Tecno",
  "category": ["Phones & Tablets", "Smartphones", "Android Phones"],
  "price": 289900,
  "original_price": 349900,
  "discount_pct": 17,
  "currency": "NGN",
  "seller": { "name": "Tecno Official Store", "official_store": true, "score": 92 },
  "fulfillment": { "jumia_express": true, "delivery": "2-4 days" },
  "flash_sale": true,
  "rating": { "average": 4.3, "review_count": 1870 },
  "availability": "In stock",
  "images": ["https://ng.jumia.is/.../spark20.jpg"]
}

Markets and domains covered

Jumia runs one codebase across 8 markets: jumia.com.ng (Nigeria, NGN), jumia.com.eg (Egypt, EGP), jumia.co.ke (Kenya, KES), jumia.ci (Côte d’Ivoire, XOF), jumia.ma (Morocco, MAD), jumia.com.gh (Ghana, GHS), jumia.ug (Uganda, UGX) and jumia.sn (Senegal, XOF). ShopAPIS resolves by URL or by country + SKU and returns the local currency.

Use cases

• Pan-African price monitoring — track one SKU across all 8 markets in local currency (/solutions/price-monitoring).
• Official-store competitive intel — separate official-store offers from generic 3P sellers (/solutions/competitive-intelligence).
• Catalog enrichment — ingest phone, electronics and FMCG attributes (/solutions/catalog-enrichment).
• Inventory tracking — monitor stock and Jumia Express availability per market (/solutions/inventory-tracking).

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