Hepsiburada product data API

ShopAPIS returns structured Hepsiburada product data — title, brand, price and discount, size/color variants, 1P-vs-3P seller, stock, rating, review count, review text and deep electronics specs — as clean JSON in TRY. Hepsiburada is Turkey’s #2 marketplace and NASDAQ-listed, processing 87.5M orders in FY2025 with third-party sellers now ~69% of GMV (GMV reached TRY 85.3B in Q4 2025) across 101,300 merchants (Hepsiburada FY2025 results ). Now majority-controlled by Kaspi.kz, it is a core slice of Turkey’s ~340M combined marketplace visits.

Hepsiburada’s marketplace mixes its own first-party retail with a fast-growing 3P seller base, and its electronics and FMCG depth makes it a strong vertical price-intelligence source — ShopAPIS flags the 1P-vs-3P origin on every offer.

Why Hepsiburada data is hard to get

Hepsiburada blends 1P and 3P offers on the same product and renders price, campaign discounts and the seller block dynamically behind active bot defense. It offers a seller API and partner integrations but no open product API: it exposes your own listings, not competitor pricing or full marketplace catalogs at scale. Variant pricing sits in a size/color matrix, campaign prices shift with promotions, and review text and merchant ratings are loaded separately. ShopAPIS resolves the variant matrix, captures the live campaign price, flags 1P vs 3P, harvests review text and normalizes it into the standard schema.

Data fields returned

• Identity — product/SKU ID, title, brand, category path, barcode where present
• Pricing — selling price, original price, campaign/discount price, currency (TRY), discount %
• Variants — size and color variants resolved to per-variant price and stock
• Seller — merchant name, 1P (Hepsiburada) vs 3P flag, seller rating
• Specs — structured technical attributes (strong for electronics)
• Social proof — rating average, review count, sample review text
• Availability — in-stock flag, fast-delivery flag
• Media — image gallery

Sample response

{
  "platform": "hepsiburada",
  "country": "TR",
  "sku": "HBV00005AB12C",
  "url": "https://www.hepsiburada.com/p-HBV00005AB12C",
  "title": "Apple AirPods Pro 2. Nesil USB-C Kulaklık",
  "brand": "Apple",
  "category": ["Elektronik", "Kulaklık", "Bluetooth Kulaklık"],
  "price": 7499.00,
  "original_price": 8999.00,
  "discount_pct": 17,
  "currency": "TRY",
  "seller": { "name": "Hepsiburada", "fulfillment": "1P", "rating": 9.6 },
  "variants": [
    { "name": "USB-C", "stock": 320 }
  ],
  "specs": {
    "baglanti": "Bluetooth 5.3",
    "anc": true,
    "sarj": "USB-C / MagSafe"
  },
  "rating": { "average": 4.8, "review_count": 12640 },
  "sample_reviews": ["Ses kalitesi mükemmel, gürültü engelleme çok başarılı."],
  "fulfillment": { "fast_delivery": true },
  "images": ["https://productimages.hepsiburada.net/.../airpods.jpg"]
}

Markets and domains covered

Hepsiburada operates at hepsiburada.com, serving Turkey in Turkish with TRY pricing. It is Turkey-focused (unlike Trendyol’s GCC expansion), making it a pure Turkish-market signal. ShopAPIS resolves by SKU or URL and flags 1P-vs-3P origin per offer.

Use cases

• Electronics price monitoring — track campaign pricing on fast-moving tech (/solutions/price-monitoring).
• 1P-vs-3P competitive intel — separate Hepsiburada’s own pricing from marketplace sellers (/solutions/competitive-intelligence).
• Review analytics — mine Turkish-language review text and counts (/solutions/review-analytics).
• Catalog enrichment — ingest electronics specs into your catalog (/solutions/catalog-enrichment).

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