Naver Shopping product data API

ShopAPIS extracts structured product data from Naver Shopping — South Korea’s leading price-comparison marketplace — and returns it as clean JSON. For any Naver product you get the catalog title, the cross-seller price spread (every mall’s offer for the same product), lowest price, mall identities, category taxonomy, rating, review count and the image gallery — the best multi-seller price map available in Korea.

Naver Shopping holds roughly 20.7% of the Korean market with about ₩50 trillion+ GMV in 2024, in a near-tie duopoly with Coupang (plan2 research). Because Naver aggregates offers from hundreds of malls onto one catalog page, it is uniquely valuable for seeing who sells what, at what price, side by side.

Official API and where ShopAPIS adds value

Naver provides an official Open API (search/shopping endpoints). It returns catalog basics and is the cleanest path for lightweight lookups, but it is rate-limited and does not return the full per-mall offer ladder, review depth or cross-seller spread at scale. ShopAPIS layers the complete mall-by-mall price list, lowest-price resolution and review data on top, normalized into the same schema as Coupang and the Japanese marketplaces (Naver Developers ).

Data fields returned

• Identity — Naver product/catalog ID, title, brand, maker, category path
• Price — lowest price, price range across malls, currency (KRW)
• Offers — per-mall offer list (mall name, price, shipping, mall grade)
• Mall — mall name, mall type (스마트스토어 / brand store / aggregator)
• Reviews — aggregated review count, average rating, review text
• Spec — catalog spec attributes
• Media — image gallery

Sample response

{
  "platform": "naver_shopping",
  "product_id": "82345671234",
  "url": "https://search.shopping.naver.com/catalog/82345671234",
  "title": "삼성전자 비스포크 무풍에어컨 갤러리 AF17BX",
  "brand": "삼성전자",
  "category_path": ["디지털/가전", "계절가전", "에어컨"],
  "price": { "lowest": 1789000, "range": { "min": 1789000, "max": 2090000 }, "currency": "KRW" },
  "offers": [
    { "mall_name": "삼성전자 공식스토어", "mall_type": "brand_store", "price": 1820000, "shipping": 0, "mall_grade": "프리미엄" },
    { "mall_name": "하이마트", "mall_type": "smartstore", "price": 1789000, "shipping": 0 },
    { "mall_name": "전자랜드", "mall_type": "smartstore", "price": 1799000, "shipping": 30000 }
  ],
  "offer_count": 47,
  "reviews": { "count": 3120, "rating": 4.7 },
  "images": ["https://shopping-phinf.pstatic.net/.../1.jpg"]
}

Markets and domains covered

Naver Shopping is South Korea-domestic: catalog pages under search.shopping.naver.com/catalog/, KRW-priced, Korean-language, aggregating SmartStore and brand-store sellers. ShopAPIS resolves by Naver product/catalog ID or URL.

Use cases

• Cross-seller price mapping — the per-mall offers array is the best Korean lowest-price benchmark (/solutions/price-monitoring).
• MAP compliance — spot malls undercutting your minimum advertised price across the catalog (/solutions/map-compliance).
• Competitive intelligence — see every seller’s price and grade on one product (/solutions/competitive-intelligence).
• Review analytics — analyze aggregated review sentiment (/solutions/review-analytics).

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