Amazon product data API

The ShopAPIS Amazon product data API returns structured fields for any ASIN — current price, Buy Box winner, all third-party offers, Best Seller Rank, FBA/Prime eligibility, star rating, review count and text, the full variant matrix and seller details — as clean JSON. It covers amazon.com, amazon.ca and amazon.com.mx through one parser, giving cross-seller competitive visibility that Amazon’s seller-gated SP-API does not expose.

Amazon is the single richest data source in e-commerce. It draws ~2.7B monthly visits globally (SimilarWeb, Aug 2025) and accounts for ~40.4% of US online retail — roughly $491B GMV (eMarketer, 2025). In Canada, Amazon.ca leads with ~41.5% of retail e-commerce and ~182.5M monthly visits (Linnworks 2025); in Mexico it shares a duopoly with MercadoLibre (~63% user preference, 2025).

Why Amazon data is hard to get

Amazon is the hardest mainstream marketplace to parse. Its defenses combine Akamai bot management, behavioral/device scoring and aggressive CAPTCHA challenges, and it rotates page layouts and request signatures frequently. The official Selling Partner API (SP-API) is gated to a seller’s own catalog — it gives you no view of competing offers, cross-seller pricing or rivals’ Best Seller Rank. To see the full Buy Box and the offer landscape for an ASIN you do not own, parsing the public detail page is the only path. ShopAPIS runs and maintains that infrastructure for you.

Data fields returned

• Identifiers — ASIN, parent ASIN, UPC/EAN/GTIN, model number, SKU.
• Pricing — current price, list/strike price, currency, per-offer prices, coupon/deal flags.
• Buy Box — winning offer, winning seller, ships-from / sold-by, total offer count.
• Availability — in-stock state, FBA / Prime eligibility, ships-in estimate.
• Rank & demand — Best Seller Rank (per category), category browse-node path.
• Reviews — average star rating, total review count, recent review samples.
• Seller / brand — seller name, seller ID, store, brand, “Ships from Amazon”.
• Variants — size/color child-ASIN matrix with per-variant price and availability.
• Media & content — image gallery URLs, bullet features, A+ presence flag.

Sample response

{
  "platform": "amazon",
  "marketplace": "amazon.com",
  "asin": "B0CHX3QBCH",
  "parent_asin": "B0CHWRXH8B",
  "title": "Apple AirPods Pro (2nd Generation) with USB-C",
  "brand": "Apple",
  "price": { "amount": 189.99, "currency": "USD", "list_price": 249.00 },
  "buy_box": {
    "winner_seller": "Amazon.com",
    "ships_from": "Amazon.com",
    "sold_by": "Amazon.com",
    "is_prime": true,
    "fba": true,
    "total_offers": 14
  },
  "availability": "in_stock",
  "best_seller_rank": [
    { "category": "Electronics", "rank": 3 },
    { "category": "Earbud & In-Ear Headphones", "rank": 1 }
  ],
  "rating": 4.7,
  "review_count": 132840,
  "variant": { "color": "White", "connector": "USB-C" },
  "images": [
    "https://m.media-amazon.com/images/I/61SUj2aKoEL._AC_SL1500_.jpg"
  ],
  "category_path": ["Electronics", "Headphones", "Earbud Headphones"],
  "gtin": "0195949052075",
  "scraped_at": "2026-06-05T11:42:00Z"
}

Markets & domains covered

• United States — amazon.com (USD).
• Canada — amazon.ca (CAD).
• Mexico — amazon.com.mx (MXN).

These three share catalog structure and SP-API gating, so one parsing approach scales across all of North America.

Use cases

• Buy Box & price monitoring — watch who wins the Buy Box and at what price across thousands of ASINs. Feeds price monitoring.
• Competitive & seller intelligence — track rivals’ offers, ranks and assortment. See competitive intelligence.
• MAP enforcement — flag offers that violate minimum advertised price. See MAP compliance.
• Demand sensing — use Best Seller Rank deltas as a velocity/inventory proxy; pair with inventory tracking.

Related

Stats from ShopAPIS market research, June 2026 (@plans/plan2-research/reports/north-america.md); sources: eMarketer 2025, SimilarWeb 2025, Linnworks 2025. See the Amazon SP-API docs  for the seller-gated official API.