Pigu / PHH Group product data API

ShopAPIS returns structured PHH Group marketplace data — price in EUR, availability, seller name and rating, competing seller offers, average rating, review count, variants and EAN — as normalized JSON. PHH Group (Pigu HobbyHall) is the Baltic e-commerce leader, operating Pigu.lt (Lithuania), 220.lv (Latvia), Kaup24.ee (Estonia) and HobbyHall.fi (Finland) on one platform, and the single best data asset for the under-parsed Baltic region across one integration.

Why Pigu / PHH Group data is hard to get

PHH Group runs four national storefronts on a shared platform, so the parsing challenge is treating them as one product graph across four markets rather than four disconnected sites. The group exposes a seller API scoped to a merchant’s own listings, but reading the competitive multi-seller catalog — every offer, the winning price, the review stream — means parsing the live storefronts against low-to-medium anti-bot difficulty (lighter than the Russian big three or DataDome-class classifieds). The Baltic-specific complexity is small, fragmented markets: the same EAN appears on Pigu.lt, 220.lv and Kaup24.ee, all priced in EUR but with different sellers, different stock and different delivery options per country, while Finland (HobbyHall.fi) adds a fourth market with its own assortment. Because all the Baltic domains share a currency, the cross-border price spread is unusually clean to read. ShopAPIS captures the winning offer, the competing-seller list, per-market stock and the EAN in one record so a Baltic product is comparable across all four brands at once.

Data fields returned

• Pricing — current price, currency (EUR), list/strike price, discount %, winning-offer price.
• Offers — competing seller offers with price, seller name, rating.
• Availability — in-stock flag, delivery estimate, pickup-point availability per market.
• Catalog — title, brand, description, attributes, category path.
• Variants — size/color/configuration with per-variant price and stock.
• Social proof — average rating, review count.
• Identifiers — PHH product ID, EAN/GTIN, MPN, product URL.
• Images — gallery URLs.

Sample response

{
  "marketplace": "pigu",
  "domain": "pigu.lt",
  "country": "LT",
  "product_id": "5012345",
  "identifiers": { "ean": "8710103989646", "mpn": "HD9252/90" },
  "title": "Gruzdintuvė Philips Airfryer HD9252/90",
  "brand": "Philips",
  "price": { "current": 89.99, "list": 119.99, "currency": "EUR", "discount_pct": 25 },
  "winning_offer": { "seller": "Pigu", "price": 89.99, "rating": 4.7 },
  "offers_count": 5,
  "availability": { "in_stock": true, "delivery_estimate": "1-3 d. d.", "pickup_points": 210 },
  "rating": 4.6,
  "review_count": 188,
  "category": ["Buitinė technika", "Virtuvės technika", "Gruzdintuvės"],
  "attributes": { "Galia": "1400 W", "Talpa": "4.1 l" },
  "variants": [{ "title": "4.1 l / Juoda", "price": 89.99, "in_stock": true }],
  "images": ["https://cdn.pigu.lt/products/5012345_main.jpg"],
  "url": "https://pigu.lt/lt/buitine-technika/philips-airfryer-hd9252-5012345",
  "fetched_at": "2026-06-05T12:02:00Z"
}

Markets and domains covered

Use cases

• Baltic price monitoring — track one EAN across Lithuania, Latvia and Estonia in a single currency. See price monitoring.
• Cross-border catalog matching — link the same product across all four PHH brands for catalog enrichment.
• MAP compliance — enforce minimum advertised price across the Baltic marketplaces. See MAP compliance.
• Inventory tracking — monitor stock and pickup-point coverage per market. See inventory tracking.

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