SSG.com product data API

The ShopAPIS SSG.com product data API returns price, availability, brand, seller info, ratings, review count and variants for any SSG.com product — as clean JSON. SSG.com is the e-commerce arm of South Korea’s Shinsegae retail group, drawing an estimated ~48M monthly visits and roughly ~3% of the Korean online market, with a distinctive strength in premium grocery, fresh food and department-store brands that complements the Coupang–Naver duopoly.

SSG.com aggregates Shinsegae’s premium retail estate — Emart grocery, SSG department-store goods, Shinsegae fashion and beauty — into one marketplace plus a third-party seller layer. Because it leads Korea on premium and fresh categories with same-day “쓱배송” delivery, parsing the live catalogue is the practical path to that high-AOV Korean segment; developer access is limited.

Why SSG.com data is hard to get

SSG.com offers only limited developer access and serves price, stock and delivery data from internal endpoints behind bot-detection, putting parse difficulty in the medium band. Pages render in Korean, fresh-grocery stock and delivery windows vary by region, and first-party Emart/SSG goods mix with marketplace listings. ShopAPIS maintains the request infrastructure, handles the Korean-language catalogue and returns normalized fields — price (KRW), delivery window and stock — as flat JSON.

Data fields returned

• Identifiers — SSG product ID, brand, model, barcode.
• Pricing — current price, list price, discount, currency (KRW).
• Availability — in-stock, 쓱배송 (same-day) eligibility, delivery window.
• Seller — Emart/SSG first-party vs marketplace seller.
• Ratings — average rating, review count, review samples.
• Variants — option/size/weight variants with per-variant price and stock.
• Attributes — grocery pack size, origin, fresh/chilled flags where relevant.
• Media — image gallery URLs, category path, key attributes.

Sample response

{
  "platform": "ssg",
  "marketplace": "ssg.com",
  "product_id": "1000573829104",
  "title": "[노브랜드] 버터링 쿠키 400g",
  "brand": "노브랜드",
  "price": { "amount": 3480, "currency": "KRW", "list_price": 3980 },
  "availability": { "in_stock": true, "same_day_delivery": true, "window": "오늘 도착" },
  "seller": { "type": "first_party", "name": "이마트" },
  "rating": 4.8,
  "review_count": 9412,
  "attributes": { "pack_size": "400g", "storage": "실온" },
  "category_path": ["식품", "과자/스낵", "쿠키"],
  "images": ["https://sui.ssgcdn.com/ui/item/no-brand-butter-cookie.jpg"],
  "scraped_at": "2026-06-05T11:54:00Z"
}

Markets & domains covered

• South Korea — ssg.com (KRW), Emart/SSG first-party plus marketplace.

SSG.com is Korea-specific; one parser handles its Korean-language catalogue, fresh-grocery attributes and same-day delivery model.

Use cases

• Premium and grocery price monitoring — track high-AOV and fresh-food pricing. Feeds price monitoring.
• FMCG and fresh intelligence — benchmark grocery pricing against Coupang. See competitive intelligence.
• Delivery-window tracking — monitor same-day fulfilment availability. See inventory tracking.
• Catalog enrichment — pull Korean brand and attribute data. See catalog enrichment.

Related

Stats from ShopAPIS market research, June 2026 (@plans/plan2-research/reports/east-southeast-asia.md); SSG.com ~48M visits/est, ~3% KR share, Shinsegae-owned (Inside Retail Asia — Korea shakeout ).