FirstCry product data API

The ShopAPIS FirstCry product data API returns price, MRP, discount, age and size attributes, brand, availability, ratings and review count for any FirstCry product — as clean JSON. FirstCry is India’s category-leading baby, kids and maternity retailer, drawing roughly 8M monthly visits, and its catalogue carries age-band, size and safety attributes that generalist marketplaces rarely structure — making it the definitive signal for the Indian baby-and-kids segment.

A listed company spanning toys, baby gear, kids’ fashion, diapers, feeding and maternity, FirstCry blends first-party retail with a seller marketplace and an offline store network. Because the segment is attribute-heavy (age suitability, size charts, material safety), parsing the live catalogue is the practical path to structured baby-and-kids pricing data — its API is seller-gated.

Why FirstCry data is hard to get

FirstCry exposes only a gated seller API and serves price, attribute and stock data from internal endpoints behind bot-detection, putting parse difficulty in the medium band. Age-band and size attributes are inconsistent across categories, bank-offer and combo pricing stacks at checkout, and first-party and marketplace listings differ in fields. ShopAPIS maintains the request infrastructure and returns normalized fields — price (INR), age/size attributes and stock — as flat JSON.

Data fields returned

• Identifiers — FirstCry product ID, brand, model, EAN.
• Pricing — selling price, MRP, discount %, currency (INR).
• Offers — bank offers, combo/club discounts, FirstCry Club price.
• Attributes — age band (e.g., 0-6 months), size, material, safety/certification flags.
• Availability — in-stock, pincode-serviceable, delivery estimate.
• Seller — first-party vs marketplace seller.
• Ratings — average rating, review count, review samples.
• Variants — size/age/colour variants with per-variant price and stock.
• Media — image gallery URLs, category path, key attributes.

Sample response

{
  "platform": "firstcry",
  "marketplace": "firstcry.com",
  "product_id": "13057291",
  "title": "Pampers All Round Protection Diaper Pants - Medium (7-12 kg)",
  "brand": "Pampers",
  "price": { "amount": 1099, "mrp": 1499, "discount_pct": 27, "currency": "INR" },
  "offers": ["Extra 10% with FirstCry Club", "5% off on Axis Bank cards"],
  "attributes": { "age_band": "6-12 months", "size": "Medium", "weight_range": "7-12 kg", "count": 76 },
  "availability": { "in_stock": true, "pincode_serviceable": true, "delivery": "2-4 days" },
  "seller": { "type": "first_party", "name": "FirstCry" },
  "rating": 4.6,
  "review_count": 21580,
  "variant": { "size": "Medium", "pack": "76 count" },
  "category_path": ["Diapering", "Diaper Pants", "Medium"],
  "images": ["https://cdn.fcglcdn.com/brainbees/images/pampers-md-76.jpg"],
  "scraped_at": "2026-06-05T11:54:00Z"
}

Markets & domains covered

• India — firstcry.com (INR), first-party retail plus marketplace.
• UAE — firstcry.ae (AED), the same catalogue stack.

One parser covers the Indian and UAE instances and both first-party and marketplace listings.

Use cases

• Baby-and-kids price monitoring — track diaper, gear and apparel pricing including club offers. Feeds price monitoring.
• Attribute-rich catalog enrichment — pull age-band, size and safety attributes. See catalog enrichment.
• MAP enforcement — detect below-MAP pricing on branded baby goods. See MAP compliance.
• Category competitive intelligence — benchmark against Amazon and Flipkart baby ranges. See competitive intelligence.

Related

Stats from ShopAPIS market research, June 2026 (@plans/plan2-research/reports/south-asia.md); FirstCry ~8M visits/mo, listed baby/kids category leader (Similarweb — firstcry.com ).